THE ROLE OF ANIMATION IN DEVELOPING THE ENVIRONMENTAL AWARENESSOF THE ARAB CHILD

Document Type : Original Article

Author

Department of Advertising, Higher Institute of Applied Arts, 6 October, Egypt

Abstract

The issue of the environment and its protection are the talk of the hour, especially after the voices calling for the need to protect and develop the environment because of the irresponsible behavior of mankind, which is the first environmental problem. Order and lack of concern for health, hygiene, etc. The best solution to preserving the environment lies in a person’s upbringing and childhood, the most important stage in which his vulnerability to the various factors surrounding him increases, which affects the formation of his personality throughout his life. Here, the role of animation is evident in environmental awareness, which effectively contributes to environmental awareness, because animated films play a great benefit in conveying reality to the child and the movement, vitality and credibility it gives. Previous research and studies in the field of childhood have shown that there is a severe lack of environmental awareness among pre-school children, the behaviors that indicate their environmental awareness, and this may be a result of the lack of audiovisual means accompanying the information they obtain, as they are in great need to modify their behaviors in line with their environment. Therefore, the research deals with the role of animation in environmental awareness and extension programs, as it is an important tool to raise environmental awareness and has a significant impact on directing the Arab child in a positive and effective manner

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