Virtual Reality Technology and its Role in Advertising Field

Document Type : Original Article

Author

Instructor in photography, cinema and television Department, Faculty of Applied Arts - October 6 University

Abstract

The technological development has made many scientific revolutions in various fields and produced many of the means and methods of modern devices that have become part of our daily lives and for the field of motion picture and the emergence of technological digital revolution in this field has become the change quickly producing a digital image with different characteristics on both sides of technical and digital technology did not stop at this point but have evolved to make the viewer part of the digital system and so the appearance of the various interactive systems that did the role of the viewer moving from the recipient only to the participant through the introduction of new devices called Virtual Reality systems . The virtual reality is one of modern technology that used in many different fields, there are many different types of virtual reality systems but they all share the same characteristics such asthe ability to allow the person to view three dimensional images.

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