Augmented Reality Technologies

Document Type : Original Article

Author

Postgraduate Researcher, PhD, Faculty of Fine Arts, Alexandria University

Abstract

Can modern technology be used through the effect of augmented reality in advertising in different fields ? Does augmented reality present a difference from the real reality by adding stimuli that work to attract the recipient ? I found, as a researcher, presented in the advertising process and methods of presentation, which resulted in a desire to facilitate the process of finding distinctive characteristics of what will be advertised in three more ways than their counterparts in real reality .

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